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Webinar “How to successfully gather relevant customer insights?” – Möbius
mei 5 @ 2:00 pm - 3:30 pm
To successfully run your business, it is key to know how customers evaluate your services and crucial to understand what your customers truly need. Qualitative interviews and online surveys are great methods to capture feedback. Instead of relying on ‘gut feeling’, you can (virtually) talk with customers and prospects.
Online surveys have, compared to offline techniques, several important advantages. You can think about reaching a large audience at a low cost, avoiding possible bias by the interviewer,… However, the success of an online survey is highly dependent on the quality of the survey and the response rate achieved.Qualitative interviews are therefore an ideal starting point for shaping the online survey.